For a lot of years skincare has been the sole preserve of the women. After all, adult males really don’t need to have it, do they?

As I came downstairs to breakfast the other day, my wife stroked my cheek lovingly.

‘Your skin is so smooth!’ she explained pretty much wonderingly. ‘I truly don’t know how you deal with it!’

Now my spouse is a dear, expensive lady but she thinks that a smooth skin is only achievable by applying quantities of night product, day cream, anti-wrinkle cream (not that she has any in any case!), protein cream and just about any other product that the beauty providers can dream up.

She, like lots of other women, is certain that a lot of gentlemen have built a pact with the Prince of Darkness in return for facial skin that is not only tender but free from places and blemishes. I will probably be marked for use as a bridge aid filler or get a wonderful pair of concrete overshoes from the League For Excessively Scratchy Chins for revealing the fact but I can comprise myself no more time: adult men definitely do use skincare goods!

There. I have said it. What a relief to ultimately ‘come out’ (about men’s pores and skin, that is). The point that is distinct about men’s facial skincare and that applied by girls is that men do not spend wherever in the vicinity of as substantially for theirs – and that’s mainly because adult men do something to their faces just about every working day that gals by no means, at any time do. They shave.

Now I know girls shave their legs and in some cases other unmentionable bits. All we gentlemen know that. But they never do it every single day. So why does that make a variation?

Oh, well, the cat’s out of the bag now so I could as very well notify you anything. The act of shaving, when finished everyday, is an exceptional exfoliant. A razor doesn’t only take absent the stubble from the chins and cheeks of the average male, it also gets rid of quite a few of the aged dermal cells. This tends to leave our homely pans delicate and sleek – specially if you use (as an raising selection of present day men do) a straight razor.

That is the cause why – when we’re freshly planned off – the facial skin of your each day male is as delicate as a woman’s that has had sufficient product on it to make a raspberry pavlova. The only trouble is that it isn’t going to final. That’s why the tendency in latest a long time for an escalating number of guys to get to for the bottle.

The skincare-for-gentlemen bottle, that is. I am not convinced that I am the first to have uttered this fact as to the initial approach of skincare for males – shaving – and probably the beauty companies’ intelligence undertaking drive has been retaining their ear effectively and definitely caught to the floor more than the yrs. So what do we have now? You got it in a single – cream for men.

Oh, they do not call it ‘cream’. Much far too girly. It’s called ‘rejuvenating facial cream’ or some thing similarly crafty – it merely wouldn’t do to connect with it ‘day cream’ or ‘cool night time cream’, would it? It is really accomplished like this. Immediately after we males have cautiously eradicated all traces of stubble, in right manly vogue with some horribly sharp steel, we are smiled at from some webpage by an incredible hunk with biceps like footballs and a 6-pack designed of incredibly big ballbearings who implies that it would be a fantastic concept to – moisturise our pores and skin!

And do you know what the worst thing about it is? Yep. It operates. Guess what I got for Xmas final 12 months? Even worse nevertheless, guess what I bought a short while ago? Resistance, as has been stated, was futile.

The male skincare tradition steamroller is collecting momentum. We weak males, hapless victims of our very own primitive but successful skincare strategy, have been sucked into mainstream skincare by forces we can barely comprehend. What happened to the very good old times when the only fragrance males wore was very good, genuine sweat and we all adjusted our socks once a week even if they had been reasonably pong-no cost? When boxer shorts were items boxers wore and soon after-shave lotion was considered only fit for sporting on a incredibly hot day?

Never know about you but I guaranteed thank my fortunate stars they are firmly in the earlier! Now where’s my anti-getting old wrinkle-destroying masculine protein emollient?